Israeli CEO who made FORBES for his social vision
The CEO of Grupo Tenlot, a lottery operator, is highlighted in the
FORBES edition for having managed to turn the lottery into a platform for
social development.
The prestigious international magazine FORBES, in its recent
Spanish edition, published an article in which it catalogued as successful the
work of Yossi Abadi, social leader and CEO of the international lottery
operator, Tenlot Group.Forbes, highlighted Abadi and TENLOT Group as one of the most
recognized Israeli investors in Latin America, with major projects in Costa
Rica, Guatemala, El Salvador and the Caribbean, among others.
Abadi, an Israeli lawyer and businessman, is the CEO of the Tenlot
Group, an international lottery operator founded by Israeli billionaire and
philanthropist, Jacob Engel.
According to FORBES, "Abadi has given a more interesting
twist to the lottery industry, giving a social value and sense, leading the
concept of lotteries as a platform for development and humanitarian
support".
"For the entrepreneur, it is not only to look for business
opportunities that generate profitability, but it is also important to look for
a transformative axis for society."
"There is nothing more sacred than the blessing of being able
to help others. The Tikkun Olam, a concept of Judaism that means ´repairing the
world´ is what guides me day by day", said Abadi to the economic magazine,
which published his article under the title: "The best known Israeli in
Central America bets on the Region".
In recent years, the TENLOT Group has positioned itself as a
social leader in the countries where it operates, especially in Africa and
Central America. Labelled in the past as the "new star of the world
lottery", Abadi has reiterated that the lottery has and should be a tool
to encourage social investment in the country.
In an interview conducted by Focus Gaming News in 2020, Abadi said
"I think we have cracked the perfect lottery formula." According to
the entrepreneur, "many believe that the success of an operation is based
on a successful and competitive prize matrix, advertising investments or new
digital products."
He added: "I firmly believe that success is created by giving
people a sense of social engagement, something to identify with; People today
are looking to be part of something bigger than just a prize, and that´s where
we lead - in the social sense, supporting community needs, contributing to
national development in the countries where we operate. This trust generates
more sales and more social impact".
