“We have cracked the formula for the perfect lottery”

(Exclusive interview) .- Tenlot Group´s CEO Yossi Abadi speaks with Focus Gaming News about the company´s vision & recent growth.

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Tenlot Group, an international lottery operator, was considered about a year ago by some media as "The new star of the world lottery.” Today, that "new” phenomenon has become more and more consolidated and its presence in Africa and Latin America, more notable.In a special interview with Focus Gaming News, the Group´s CEO, Yossi Abadi, tells us about his business vision, and shares the secret of the company´s meteoric growth, opening operations in more and more countries."I think we have cracked the formula for the perfect lottery,” Abadi tells us.

"Many believe that the success of an operation is based on a successful and competitive prize matrix, on advertising investment or on new digital products. I firmly believe that success is created by giving people a sense of social commitment, something to identify with; People today seek to be part of something greater than a simple prize, and that is where we lead – in the social sense, the support to community needs, contributing to national development in the countries where we operate. This trust generates more sales and more social impact”."Success is created by giving people a sense of social commitment, something to identify with.”Tenlot Group CEO Yossi Abadi.

Tenlot was created by design to be both a profitable business endeavor and a social development initiative. The company was founded by the philanthropist Jacob Engel who is among the Israel´s wealthiest businesspeople. Engel has been active in more than 25 countries over 40 years, operating in many business sectors, including construction, real estate, mining and technology start-ups.